Negative campaign ads make that candidate look bad
Election season is upon us, and I was so pleased to see the candidate's television ads being independently strong in speaking about their platforms, strengths, and values. But unfortunately it happened, the first negative campaign ad on television; a candidate spoke unkind and derogatory statements about another candidate.
I will never understand this type of campaigning where a candidate does not believe that their qualities and what they have to offer the citizens of Montana are enough that they feel the need to attack other candidates. I find this type of behavior very unbecoming and reason not to vote for any candidate using such disgraceful tactics.
Candidates need to campaign on their own merits and not lower themselves to mudslinging. These candidates want to represent the citizens and be role models, but how is it possible to be a good representative of the people and an honorable role model when your ads are about verbally attacking another candidate? I think I speak for many people that this type of campaigning turns us off. All we want to know is what you will do for our great State of Montana. We don't want to hear gossip, nor do we have the appetite for listening to other people's dirty laundry aired just as we don't, and I am sure you don't want your dirty laundry aired for the public.
Cassie Monaco, Whitefish