Sweet Peaks plans expansion to Texas

Sweet Peaks Ice Cream has announced its plan to open a storefront in Dallas, Texas.

Sweet Peaks was started in Whitefish in 2010 by husband and wife team Sam Dauenhauer and Marissa Keenan. The ice cream company now includes shops in Northwest Montana and Spokane, Washington.

The Dallas shop will be part of the $1.4 billion Grandscape project in The Colony, Texas. The storefront will be an independent structure that will continue with the theme of mountain inspired space and ice cream. The scheduled opening is early April of 2020. Simultaneously, Sweet Peaks expects to be opening additional locations in the Dallas-Fort Worth area.

Raised in Northwest Montana, Dauenhauer and Keenan turned their passion for the mountains, food and a love of ice cream into a company that has grown to include stores in Montana and Washington. Year round store locations include shops in Whitefish, Kalispell, Missoula, Bozeman, as well as Spokane.

The company crafts all of their ice cream in a Whitefish and distributes to their in-house managed and operated locations.

The expansion into the Texas market was inspired by an introduction and subsequent conversations between the company founders and mountain and ice cream enthusiasts Joe O’Rourke and Sparky Pearson.

O’Rourke and Pearson, hailing from Dallas, Texas, saw the potential for Sweet Peaks to expand in the Dallas area.

Growing has been a goal of Sweet Peaks Ice Cream for some time.

“We have been working on our brand and idea for 10 years now,” said Marissa Keenan, owner and partner, “It is our desire to continue to expand our version of happiness in a cone through the Rocky Mountains. A jump into the Texas market with the support of friends is an opportunity we are so excited to explore. This will be a chance for us to partner with other small businesses in the Texas area to create more delicious and creatively inspired ice cream.”