Whitefish Credit Union passes $1.5 billion in assets

Whitefish Credit Union has surpassed $1.5 billion in total assets.

After having served northwest Montana for over 85 years, the Credit Union reached this milestone in early August of this year and continues to see robust growth across all product lines, according to a release.

“I am proud of our team, who continually go above and beyond to provide the best service for our members,” said James Kenyon, president and CEO of Whitefish CU. “Our growth is a testament to the credit union difference, and we are grateful for the loyalty of our members and their continued trust in us for all these years.”

The Credit Union’s growth to over $1.5 billion in assets is attributed to strong consumer loan performance through the first three quarters of 2019, totaling more than $35 million.

To achieve this growth, the Credit Union strategically expanded its suite of financial products and services over the last two years to deliver low payments and flexible terms to members, including the addition of a low-rate credit card and unique loan-lease-hybrid auto financing. These new offerings, combined with the Credit Union’s retooled website and advanced digital marketing strategy, contributed significantly to its asset growth.

“Whitefish Credit Union makes a concerted effort to deliver products and services that improve our member’s financial well-being,” Kenyon said. “Our thoughtful and targeted marketing campaigns help us educate the right members about the right products at the right time. These strategies propelled our growth in 2019.”

Whitefish Credit Union is the largest credit union in Montana with more than 55,000 members. It was founded in 1934 as a member-centric financial cooperative.

For more information, visit www.whitefishcu.com.